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English / 12.06.2019 / 834

Rule of Thumb

Nikolay Mokhov, author from the Dark Side of Business

For many years, we on the Dark Side have been repeating the same advice to our female readers: if you want to woo a man, just give him the scarcest commodity of the modern world – a compliment. The ladies nod in response. They tense their facial muscles and hiss something approving through their teeth, but they can never keep it up. Invariably they end up flinging mud and criticism at their beloved, and with passion at that. And then these fair ladies stroll through their respective cities and see a striking picture:

love can exist in personal relationships, it can exist in business, and it can exist at any point of contact between you and the world

A beautiful, handsome fellow. And by his side, a fat, ugly, short…

“But what about me?” the reader bawls, sniffling. “I tried so hard! I worked out my butt at the gym, I went on a diet, I posted pretty pictures on Instagram. I shared suuuuuch smart thoughts on there…”

What was that Russian song?

“Under the pine tree, chewing a blade of grass. Why was it his path that I chose to cross? He's on a date now, with another girl…”

One beautiful evening on Cyprus, a self-proclaimed “psychologist” (for lack of a better word) friend of mine declared to me:

“I can’t give the gift of love. I don’t know what that means. And I don’t want to know.”

As my sexist friends and I like to joke:

“Chicks aren’t dumb because they’re dumb, they’re dumb because they’re chicks.”

But we say that out of love. And you know, there are men who are dumber than that “psychologist”… Really, I’m the most consistent feminist there is. I firmly believe all my girlfriends are geniuses, each in their own right, and each unique. Like that line from a Russian poem:

“...God doesn’t repeat his mistakes…”

This knowledge gives me confidence that my next girlfriend, too, will be genius and unique. Maybe even in love. But that is, alas, a rarity…

Because I know why there’s such trouble with compliments, both for men and for women. I even got the idea to organize an evening of compliments. The people in that company had just recently met. They’d spent a couple days together in the same villa. They demanded I give them a lecture, about love, naturally.

“What good will a lecture do for you, especially a lecture from me… I don’t know anything about love… Let’s do something else… We’ll play a game. Here are the rules: everyone get into pairs, one guy and one girl, and you each have to give a complement to the other person. ”

It was a sorry sight...



The destructive energy of creation...

Philips and Sony unveiled their invention, the CD, in the ’80s. Owners of music studios tried the novelty out. How can one make a music lover buy a Beatle album again? Release it on a new medium.

The production costs of the CD were lower than those of vinyl, and yet the invention was being sold for more money. Music producers destroyed the vinyl market and set revenue records. The ’90s were the platinum time for studios.

Read more...

Brasileiro

His fingers were freezing from the cold. Gauntlets over the gloves, winter boots… None of this protected him from the harsh wind. The arctic ocean is nearby. Is that where the wind is blowing from?

— Brasileiro, why did you get distracted? Hook it up... — commanded the crew chief. He was making sure that the workers were quick at hanging the fish to dry.

Brasileiro looked at the cod with hatred. Cod, cod, cod... Those who never lived in northern Europe would not understand the significance of this fish. It would be shocking to find out that in the second half of the 20th century, there were three times when Iceland was ready to start a war with England over codfish.

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Leonardo’s Notes

“The problem is, Nikolai, that you never finish anything you start. You don’t even have a degree,” my girlfriend scolded me. We were on the subway.
She had just received some money to make a website, where she would eventually put up some boring local news. The site had dramatically less subscribers than even her Facebook page. In a couple years, the project went bankrupt. But she never lost her faith in the magical formula:

“You need closure. Every beginning has an end…”

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Toxic?!

...And the complaints started coming in from all over the Internet. We heard a quacking from the Facebook swamp:

— And my mum used to tell me: haven't you eaten too much? My mum's toxic!

"Toxes will never admit their mistakes!" the second frog answered her...

Read more...

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